Work Samples

Creative Operations

Dynamic integrated marketing, socials + creative ops strategy for industry-leading clients, including

What I bring to the table

Brand partnerships, creative strategy, copywriting, digital and integrated marketing, graphic and sound design, influencer campaigns, video creation and editing, and the kind of editorial precision that only 9 years in playwriting workshops gets you

Rabbit Hole Campaign

SPYSCAPE x Paramount+ Brand Partnership

Led social content strategy in a brand partnership with Paramount+ to promote the launch of the Keifer Sutherland-led series Rabbit Hole. I created video content that received 86K views and led to a sold-out screening event. Developed creative ops strategy to coordinate event deliverables for a post-screening afterparty.

Story Mondays

Brand Partnerships with Hachette, HarperCollins, Macmillan, Penguin Random House + Simon & Schuster

Spearheaded + led creative ops for collaborative partnerships between Spyscape and leading publishing houses. In this 7-month initiative, we collaborated with publishers to promote and host giveaways for a new release spy book, boosting promotion for both the author and our operations.

Our digitals team created static + video content for use across our socials platforms, including grid, story + reels, as well as coordinating ad flights across our podcast network. This initiative led to a sold-out 36k units in book giveaways through strategic brand partnerships and socials + marketing outreach.

Case Study: Public Records

Public Access

Located in Gowanus, Public Records is already a centerpiece of Brooklyn nightlife – but can its streaming profile amplify the club as more than a venue, but instead a curator of its curators? The ambition behind Public Access is to create a stronger brand presence inside the music streaming apps that Public Records regulars already use. In New York’s propulsive nightclub landscape, sifting through performance calendars takes time. Access makes it easier to find new artists. This is about discovery as a means of social media marketing.

Unified Branding

Public Records already has a distinctive key art style guide, and the extended brand identity should reflect that: single colors with photo inlays, the PR logo prominently displayed, and Zurich Black and ITC Garamond Std Light Narrow fonts. This creates a unified brand identity across playlists and across platforms.

Playlists incorporate branded design conventions to create unified identity.

Curatorial Identity

Apple Music’s curator program is invite-only, but by developing a subscriber base through regular refreshes of curated playlists, we’re building a reputation for Public Records as a global tastemaker and can foster a strategic partnership with the program. Curator status allows for playlist collections on the profile, playlists to be pushed to the top of genre lists, animated covers, the ability to upload DJ mixes onto the platform, and it adds Public Records to the company of Boiler Room, Resident Advisor, Triple J, and other global communities.

Under the popular playlists tab are a collection of themed playlists, updated monthly. A proposed seven playlists include:

  • Public Defenders: a rolling calendar for artists coming through PR in the coming months

  • The Nursery: airy, relaxed house music – Summer Sunday afternoons all year round

  • World Records: global rhythms from international talent

  • Echo Chamber: experimental textures and boundary-pushers

  • Late Entry: the pulse of harder-hitting house and techno

  • Café Public: fusing together the Anti-Coffeehouse and In The Café with… playlists for downtempo, jazz-driven selections

  • Staff Picks: a semi-regular refresh of what everyone at PR is listening to – from everyone holding it down in the office to the restaurant servers (updated quarterly)

A separate collection, selected works, provides selector-led deep-dives. Every month, PR asks a new set of 4-8 familiar faces to create playlists that chart their influences and recent obsessions.

Apple Music allows for specific album shoutouts on the curator page; underneath the playlist carousels, there’s a section for new records, which highlights new releases from PR talent. The platform also allows for live streaming integration via TuneIn.

Program Sustainability

For Access to take off, it requires partnership management. Every week, Kailyn Crabbe of Australian radio outlet Triple J recruits four DJ mixes from prominent global talent. I think of Access in a similar way: it’s about engaging with the selector community that already exists within PR and finding new ways to engage with audiences.

Portfolio

Bryce Dallas Howard at the pre-launch screening of Argylle, in collaboration with Universal

Spyscape Socials

Spyscape Editorial

Editorial Research for SPYSCAPE’s Six Secrets Newsletter:

Writing Samples

Literary Theory

Press release, script, and academic writing samples available on request

Miro Canvas 24 conference buyout